Micromax launches Canvas Nitro A310, an octa-core Android KitKat phone for Rs. 12,990 in India.

Budget smartphone maker, Micromax, has launched Canvas Nitro A310 in India. The Rs 12,990 phone runs the latest Android v4.4 KitKat and has an octa-core processor. Following the current smartphone market trend in India of launching the phone exclusively for an online store, the new Canvas Nitro A310 can be bought exclusively through Indian e-commerce website Snapdeal. The new phone by Micromax directly competes with the Moto G (2nd generation) and the Xiaomi Mi3.

Micromax launches canvas nitro a310Micromax tries to provide the lower end of the market with a premium smartphone at a low cost. We list the features:

  • Display: 5 inch HS IPS display
  • Resolution: 1280 x 720p
  • CPU: octa-core 1.7 GHz
  • GPU: Mali 450 MP
  • Processor: MediaTek MT6595 SoC
  • RAM: 2 GB
  • Internal storage: 8GB with a MicroSD card slot
  • Camera: Primary: 13 MP; Secondary: 5 MP
  • SIM: Dual SIM
  • OS: Android v4.4 KitKat
  • Battery: 2500 mAh

From a first look, the Micromax seems to be a powerful phone, but it’s the design is where the phone takes a beating. The price is incredible for the features that are packed into this phone.

Addressing the media at a press conference, Vineet Taneja, Micromax CEO said, “We do not address just one segment of buyers, but have a reach which is across the buyer category, including the SEC A and SEC B segments.”

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