Online messaging app company Line Corp has announced that it will soon launch online grocery delivery service in Thailand. The company added that it is planning to expand its services to other South Asian nations so as to grab the growing market in the region’s mobile transactions.

line online

Naver Corp, which is the unit of South Korea’s Internet portal on February 2, 2015 said that its online grocery service, ‘Cheap Sure Sure’ will begin on February 4, 2015 in Thailand. Thailand is the second biggest market after Japan and has more than 33 million active users of the app. The launch of the new online service will reduce the pressure on Naver.

Naver had recently announced a disappointing quarterly profit. Sedong Nam, the head of service department of Line unit Line Plus Corp in a statement said, “Thailand is one of our top priority markets. We are continuously exploring ways to boost m-commerce in the region”. The recent decision to begin an online grocery shop was taken as more and more people are researching online to purchase services and products.

The growth has been noticed after a rapid increase in the smartphone sales. However, in recent times the growth has been hampered due to poor mobile payment options and unfriendly user interfaces. The service by LIne in Thailand will have to face competition from similar online services which are offered by some of the leading retailers in the country. The competitors include Tesco Lotus, CP Fresh Mart and Tops Supermarket.

Photo Credits: businessinsider