Government of Singapore announced new measures to help increase the number of tourists on April 7, 2015. The recent announcement has been made after it went through a challenging period in 2014.

S Iswaran, the second minister for Trade and Industry said that that new measures are a part of the three pronged approach to deal with a challenging yet optimistic task. The government is expecting that the tourism would grow modestly between 0 to 3 percent for the visitor arrivals.

The minister informed that the visitor arrival for the first two months of 2015 showed a decline of 5 percent compared to the same period in 2014. Iswaran said, “Outbound travel to the Asia-Pacific is expected to continue to grow, so too intra-Asia travel, as Asian economies and disposable incomes rise.” During the annual Tourism Industry conference, the minister announced that it will launch the S$20 million global marketing campaign to mark Singapore’s 50th birthday celebration.

The campaign is expected to begin in May and is a good opportunity to ride the wave of national interests on the nation’s Golden jubilee. The global campaign will focus to attract the visitors with flights, hotel deals, retail offerings and entertainment options. The minister added that more than 20 hotels have already showed interest in the campaign.

Photo Credits: therealsingapore


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