Asia Bizz: Tata To Launch Aria Withing A Month In India, May Price Around Rs. 10 Lakh

Tata Motors India will be launching its latest vehicle in the Indian market called the Tata Aria. The Tata Aria falls in the Multi-utility Vehicle category, and is aimed to compete against the Mahindra Xylo and Toyota Innova. As per the sources, the vehicle will be priced at around Rs.10 Lakhs.

The vehicle is not a pure multi-utility vehicle, but rather its a crossover SUV too. The Aria will be featuring some latest technology and loads of exciting features to take on the Mahindra Xylo and Toyota Innova. The company has said that it wants to equip the vehicle with as much of features that it can, specially ones which are missing in the other two vehicles.

It is said the vehicle will be launched in India in the month of September or October, just when the India is in the mood of festivity. The Aria will have a 2.2 ltr DICOR engine, feature some 6 airbags for passenger safety and for the first time in India, it will come with the Electronic Stability Program (ESP) technology, something new, that has been provided by an Indian vehicle manufacturer.


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