The Corporate city of Gurgaon has now got a new name and will now be known as ‘Gurugram’. The new name was given after the Khattar regime thought of a name change so that the city better reflects the mythological origin of the city.
On the other hand there are worries over the impact the name would make on the brand Gurgaon. One of the senior executives of the MNC said that the international clients who are used to the name ‘Gurgaon’ will find ‘Gurugram’ a tongue twister. One of the students said that the name ‘Gurugram’ wasn’t ‘as cool’ as ‘Gurgaon’.
One of the school going students said, “What is the need to change the name? The current name represents what the spirit of the city”. The issue also raised political arguments when congress leader Ajay Singh said that the name change will not fix Gurgaon’s problems. Aam Aadmi Party opined that the BJP government needs to set its priorities right. DK Agarwal said, that the name of Mewat was changed to Nuh but that has not changed the fact that people in Mewat still do not have water to drink.
In recent times the change of names of the cities and sometimes even the states has become common, but the government needs to realize that the names acquire the brand equity and they become associated with some of the attributes.
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