Nestle’s controversial food product Maggi has managed to strengthen its position with more than 50% market share in the Noodles category. The product was re-launched in the stores in November, 2015 after it was banned for about five months by the Food Safety and Standards Authority in India.
Maggi was banned after allegations were made that the noodles contained lead in excess of the permissible limit. The company after re-gaining success in the market has re-launched its popular variants oats noodles and vegetable aata noodles. The vegetable aata and oats noodles are available at Rs. 20 for 80 gms and Rs. 25 for 73 gms.
Suresh Narayanan, the chairman and managing director of Nestle India at the re-launch said, “Over the past 33 years, Maggi has become the most trusted and valuable food brand in India.” Narayanan also informed that they continue to lead the noodles category with more than 50% market share.
The Chairman also said that they understand the changing lifestyles of the generations and have constantly innovated products that add value to Maggi. At present Maggi is available in the market in two variants Chicken and Masala. Narayanan added that the company with the latest re-launch are aiming to suit the consumer preferences and building back their market share.