Asia Bizz: Hero Honda Launches The Latest Hero Honda Splendor Pro
Hero Honda India has launched its latest motorcycle, Splendor Pro in the Indian bike market. The Splendor Pro is the third model upgrade after the launch of Splendor Plus and the Splendor NXG. Hero Honda is India largest and most selling motorcycle company, and the latest motorcycle is launched to boost its sales in the Splendor category.
Hero Honda has been in India for more than two decades and it has improved its company image consistently. Hero Honda today is easily the largest selling motorcycle in India and it has sought success in exporting vehicles abroad too.
The Splendor Pro is not a whole new bike, but rather a little bit of cosmetic upgrade on the vehicle. The Splendor Pro also comes with an improved head light system, improved battery performance and a new price tag, which has eventually increased as per the upgrades, but still offers the typical Splendor engine. According to the marketing head of Hero Honda, he has stated that the new model will ensure sustainable growth in the Indian bike market, as there is a unique trust by the Indian middle class riders on the Splendor vehicle.