Asia Bizz: Nook Color Launched by Barnes & Noble Today

An Android based color e-reader called the Nook Color was launched by Barnes & Noble, the launch is right in time for this holiday season and the Nook Color costs just $249.

A press conference help by Barnes & Noble at New York City launched the Nook Color at their flagship Union Square store.

The Screen of the Nook Color is a 7-inch touch-screen LCD, the LED backlit display is a next generation product and is energy efficient.

Check out the Nook Color specs below:

Built-in Wi-Fi
7-inch touch screen
Android 2.1
8GB of built-in memory + microSD expansion slot
The Nook Color by Barnes & Noble Supports,
PDF and ePub files, as well Word, Excel, and PowerPoint using built-in Quickoffice software.


  1. The Nook Color will not run apps straight out of the Android Market, but that does not mean it cannot run them. In fact, they have done a lot of tests on apps from standard Android smartphones and they pretty much run on Nook Color, which has Android 2.1 under the hood. (The Nook native interface and apps are just standard Android application layers.) Barnes & Noble special Nook SDK runs on top of the standard Android one and gives developers access to exclusive extensions and APIs for the Nook and its interface. So porting Android apps is not difficult. B&N says it is more like optimising them for Nook than porting them.
    Nook Color screen is supposed to be better (less reflective) for reading than iPad.