Asia Bizz: Britannia Biscuits India has been sued by Kraft foods, as the company claims that the ‘Treat-O Biscuit’ is a direct copy of their ‘Oreo Cookies’. Treat-O biscuits has recently been launched in India by the Wadia Group owned Britannia Industries, and Kraft has filed a suit against this product saying that it is directly a copy of their sandwiched and cream filled cookies named ‘Oreo’.
Kraft Foods is a US based eatables manufacturer and is looking forward to place in an injunction over Britannia, so as the company is unable to advertise, sell or even produce the product. Britannia has not yet commented so far but has only said that they have not received any sort communication from Kraft Foods.
This is the second time that Britannia is involved in a legal tiff with an another industry. In the year 2007 Britannia had dragged Danone, a French foods manufacturer, to a Singaporean court over a trademark issue over the Tiger Biscuit brand. Kraft on the other hand will now seek damages against infringement of trademark and copyright.