Asia Bizz: The popular video streaming site YouTube, has now started a new film channel which is called â€˜YouTube Box Officeâ€™. The new channel will feature a fresh Bollywood movie every month.
The good news is that the movie will be shown every month for its users free of cost. The channel is launching the channel with the popular Bollywood movie â€˜Band Baaja Baraatâ€™.
Moreover, the channel will also be featuring several other popular movies, which can be watched by the users free of cost. The users can select from the catalogue, which will have 1500 titles that will also include the regional movies.
Only the Indian users will be able to access the channel and the IP address will be blocked for the users in the other countries. The sponsor of the video streaming site for the channel is Intel.
Gautam Anand, the director content partnerships for You Tube Japan APAC has said that the initiative opens new opportunities for the marketers to use the platform and engage the community.
Recently, the channel had premiered the block buster movie â€˜Dabanggâ€™ of Salman Khan on YouTube. The premier had got a tremendous response from the users in India with 1.3 million channel views.