Asia Bizz: Telecom sector regulator Trai has now relaxed the recent rules of sending 100 SMSs per day on 1st November 2011. Indian mobile phone users can now send 200 text messages per day after the body had received representations from the consumers and service providers.
Earlier, Trai had introduced the limit of sending only 100 messages per day cap so as to avoid unsolicited text messages from telemarketers who try to sell everything from weight loss solutions, insurance packages and real estate.
Such rules have also been levied so as to avoid the multiple SIM users who send messages without registering themselves as telemarketers. On the other hand, customers too felt the impact as the daily text messaging communication got restricted to just 100 SMSs.
The earlier 100 SMSs per day cap was announced on 27th September after which service providers like Vodafone, Airtel and Idea Cellular stopped offering its consumers the SMS packs. But on Tuesday the regulatory body had said that they had received representations from service providers as well as consumers requesting to relax the limits. Trai had in the statement said that the authority had considered the representations and thus decided to increase the limit from 100 to 200 SMSs per day per SIM.