Asia Bizz: Indian telecom service provider MTS has joined hands with UTV India Games and introduced its new Games service. The service is named as Games On Demand and will be provided to its MBlaze customers.

MTS has assured that after the new partnership, subscribers will now get unlimited access to the world class gaming content. The price of the new service starts as low as Rs. 49 per month.

Sergey Korobov, the director, VAS ad product development, MTS India said that he was proud to announce the launch of the Games on Demand service for the MBlaza customers. Korobov added that the service provides access to more than 350 games .

The new Games On Demand service is a subscription based online service that offers limitless gaming at a fixed price. The services can be availed by the post paid as well as pre-paid customers of the operator. The company has provided four gaming packs for its subscribers ranging from Rs. 49 to Rs. 199. With the increase in the use of internet in the country, the demand for the other content like gaming and videos is also increasing. The major publishers like Atari, Microsoft, EA and Codemasters are associated with the service.