Asia Bizz: Indian telecom company Idea Cellular launched a range of smartphones on November 23, 2011 in a bid to increase the use of 3G services in the Indian market. The smartphones will be powered by the popular OS Android by Google.

The Aditya Birla Group has shown interest in the mobile market after it started to show sings of stagnation in the telecom market. The reason behind the stagnation is due to the fact that 70% of the population already has telephone connections.

India has the most number of mobile phones with 900 million users, due to which the country stands the largest after China. The new handsets that have been launched by Idea are priced at Rs. 2,609 to Rs. 4,751 that also includes introductory offers for data services.

With the new introductory offers, the usage of 3G in India is expected to increase. The usage is expected to increase especially in the semi-urban areas. At present the telecom company offers 3G services to more than 1,600 towns in the country. Due to immense competition in the market, the profitability of the company was under pressure over the past few quarters. So now the company is aiming at the higher revenue generating 3G services so that it boosts the financial position.