TVS launches 2012 Star City brand in India

TVS launches 2012 Star City brand in India

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Asia Bizz: Indian two wheeler giant TVS, has recently launched an upgraded version of its popular Star City model in the Indian market. The brand was launched in the year 2004 and has since served the company well with a cumulative sales of more than 30 lakh units in April last year.

TVS has introduced the 2012 model of the brand to the masses at a price which is close to that of the existing TVS Sport model. The sports model was launched last year in the month of March and had an Indian cricketer  asthe brand ambassador.

The new 2012 Star City will be available with more exciting features like the dual tone body colors, new stylish head lamps and clear indicators. On the other hand, the existing features include backlit speedometer, black alloy wheels and the very handy econometer also known as the mileage calculator will continue to be a part of the new 2012 Star City.

HS Goindi, the president of marketing of TVS Motors said that the new motorcycle is a winning combination of the executive class features as well as vibrant styling. Goindi added that the high fuel efficiency and toughness will make the new TVS bike more popular. The new Star City will be available in six color combinations.