Asia Bizz: With the launch of on February 2, 2012, popular American online retailer is also entering the Indian market. is the toned down version of the global online retailer.

The best thing about the website is that users are allowed to compare prices of items, but the most actual purchases must be made through a network of third party retailers. The Indian shoppers can now shop for shoes from Reebok,  clothes from Fabindia, computer gadgets from Microsoft India and luxury leather bags from Hidesign.

Some of the items like Kindle are sold directly by, but it will be subject to steep international shipping along with customs fees. Amit Agarwal, the vice president of, said in a statement that they are excited to give customers in India a single line starting point where they can shop from a wide range of products sold by the local as well as international retailers.

Agarwal added that online shoppers can also make informed purchasing decisions. The internet penetration in the country is low, but the online retailing is a fast growing business. In India, the e-commerce market is expected to grow from $10 billion in the year 2011 to $200 billion by the year 2020.