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Yatra.com announced alliance with Tyroo

Nicholas — Thu, 18 Feb 2010 12:46:25 +0000

Yatra.com, and Tyroo, a Global advertising network funded by Yahoo, today announced an alliance that will allow Tyroo to exclusively promote and sell Designated Advertising Space on Yatra.com

With this tie-up Yatra.com expect many more prestigious advertisers to promote their brands on Yatra.com and reach out to one of the most filtered, targeted and premium audience. Tyroo will be responsible for sales on Yatra.com website to interested parties in India and overseas and shall receive exclusivity for Designated Advertisement Space during the term of this association with Yatra.com. Tyroo in return will receive commission for the space sold.

Yatra.com had opened its website for advertising last year and some of the top advertisers like Nokia, Airtel, Citibank, HP, ICICI, Reliance Communications, Tata Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti Suzuki have advertised on the website during the year

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Facebook removes banner ads of Microsoft from its site

Agatha Vyland — Thu, 04 Feb 2010 10:37:58 +0000

Facebook took full control of display ads on the world most popular social networking website, cutting short an exclusive deal that had allowed Microsoft Corp to manage part of that business.

However, Microsoft — the exclusive provider of Web search on Facebook — will continue to sell text-based search ads on the website as the partners extended the arrangement beyond 2011, when it had been due to expire. Microsoft invested $240 million in Facebook for a 1.6 percent stake in the company in October 2007.

Microsoft also said it will further integrate its Bing search engine into Facebook while expanding its reach beyond the United States.

“Ad formats that feature social actions perform better and provide a better user experience since they are more consistent with the look and feel of Facebook, ”This combination of targeting and social relevance is the primary driver behind the shift in strategy.”

Facebook, which lets users connect and share information with friends online, has emerged as one of the Internet’’s most popular destinations and is increasingly challenging the Web’s established powerhouses like Yahoo Inc and Google Inc.

Source- Reuters

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Pinstorm wins global top 100 award

sharjil s — Sat, 23 Jan 2010 07:15:27 +0000

Pinstorm, the Bombay-headquartered digital brand management firm was awarded the “Red Herring Global Top 100″ award on Friday at a ceremony in San Diego, USA. Prior winners at the Red Herring awards have included Google, Yahoo!, Skype and YouTube.

The award is given by US-based magazine Red Herring to innovative technology-driven firms around the world and picked through their editorial process.

The Red Herring Awards are given to firms that display innovative technology and commercial success. Very few advertising firms have won this award. Mahesh Murthy said “We’re among the few brand management firms worldwide that have invested deeply in building technology for marketing. We started with building tools to do better SEM, and have over the years, built out technologies that revolutionise SEM, SEO, Display Advertising and now have a complete suite of tools to do industrial strength Social Media Management. Today, brand management requires deep technology strength.”

Pinstorm’s technologies include BroadWords for better long-tail keyword generation; LiveContext for automated and live search engine advertising; OCAT for long-term tracking of SEO; PerfectLandings for landing pages better optimized for SEM; LiveBanners and Cost-Per-Impact for Online Display Advertising; and TweetReach, p1n.in, BuzzMeter and Social Console for outbound and inbound Social Media Management.

Pinstorm was founded in 2004 – among the first pay-for-performance digital marketing firms worldwide. Pinstorm has grown to be India’s first multinational ad firm, with 6 offices in 4 countries. Pinstorm offers digital brand management services to brands like Nestle, HSBC, ICICI, NIIT, Standard Chartered, Yahoo!, Jet Airways and CNN.