Swedish-based auto giant Volvo has launched its compact crossover vehicle V40 Cross Country, which has been priced at Rs. 28.5 lakh (ex-showroom price Delhi) in the Indian market. The new vehicle has been launched as a part of the company’s plan to increase the sales in the Indian market by around 50 percent during this year, to at least 1,200 units.


The Indian arm of the company, Volvo Auto India, has also joined up with Bajaj Allianz in order to enable vehicle insurance in the country. Tomas Ernberg, Volvo Auto India Managing Director, said, “The car will bring in new impetus to our growth strategy in India. So far we have bookings of about 70 units and our target is to sell about 120 units this year”.

Ernberg went on to say that the company will also have two new launches, including fresh models of the sedan S60 and the SUV Xc60, in October 2013. The vehicles will be launched with an aim to increase the sales in the country. Ernberg also added that in 2012, Volvo Auto India sold 800 units and the target for this year is about 1,100 to 1,200 units.

During the first quarter of this year, the company sold 276 units, which is up by 140 percent from the previous year.