Mobile phone manufacturing giant Nokia has launched its new camera phone – Lumia 1020 – in the Chinese market on August 15, 2013. The latest device has been launched in order to improve its image among Chinese customers and to increase overall sales in the country.
Erik Bertman, newly appointed Nokia China’s general manager, said, “Any brand needs to have something to show that they have great innovation. This product is our opportunity in China to move up in consumers’ minds again”. Bertman went on to say that the new phone can drive up their brand value, so consumers can perceive their products in a much stronger way.
The phone has a 41-megapixel sensor and Nokia’s PureView technology, including optical image stabilization. The device can take some of the sharpest pictures possible with any digital camera. It is expected to be sold at a retail price of 5,999 yuan in China through all the online and brick-and-mortar stores of Suning Commerce Group Co Ltd, which is a major Chinese Home appliance retailer.
Despite the hefty pricing of the device, which some industrial insiders have said that it is the highest price for a consumer smartphone launched in China so far in 2013, Bertman is confident that a market for premium products exists.
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