On August 28, 2013, Japan-based video game console manufacturer Nintendo has announced the price cut of its Wii U video game console and has introduced an entry-level version of its DS handheld gaming device. The latest changes have been made by the company in order to boost its sales.


In recent times, Nintendo announced an array of new titles, while trying to breathe life into poor sales of its latest generation of hardware, before its main rivals Sony and Microsoft hit the market with their new offerings. The PlayStation 4 from Sony and Microsoft’s Xbox One are going to make their global debut in time for the holiday season by the end of 2013.

The console manufacturer stated that the price of its top-of-the-line Wii U Deluxe set will come down to $300 after a $50 price cut, which will take effect on September 20, 2013. The Nintendo 2DS handheld device is expected to be priced at $130 and will be released on October 12, 2013. Nintendo said that the latest device will handle play of Nintendo 3DS games, but in two dimension graphics instead of three dimension imagery on its more sophisticated predecessor.

Reggie Fils-Aime, the Nintendo of America president said, “Nintendo has one of the strongest and most diverse video game lineups in our history”. He went on to say that the company is making the experience for gamers more accessible and affordable.

Photo Credits: The Verge