Smartphone manufacturing giant BlackBerry released an official statement, confirming that the price of its BlackBerry Z10 has been reduced for the Indian market. Earlier in 2013, the Z10 was launched in India and was priced at Rs. 43,490.


However, BlackBerry made some changes and the price of its Z10 has been set at Rs. 29,999 on the online shopping site Flipkart. The device is even a bit cheaper on the online shopping site Snapdeal and is priced at Rs. 29,636, while other online shopping sites are selling the Z10 at Rs. 35,700. After a few reductions, the Z10’s original price has been decreased by more than Rs. 13,000 within just seven months since its debut.

So far, the company did not make any official statement regarding the price reduction, but reports stated that this is BlackBerry’s way of getting ready to present its Z30, the company’s first-ever phablet. The Z30 had its debut last week and the new device features a big, 5-inch AMOLED display and runs on BB 10.2 operating system and is powered by a 1.7 GHz dual core Qualcomm Snapdragon S4 processor with Adreno 320.

The Z10 was supposed to help the company in improving its sales, as it is the first device to run on the BlackBerry 10 platform, however, the company’s latest release did not achieve what BlackBerry was hoping for.

Photo Credits: Gadget Gestures