Search engine giant Google has secretly modified its closely guarded formula regarding running its Internet search engine, in order to provide better results to its users. The recent modifications have been made in order to answer the frequently very complex and complicated questions which are posed by Internet users. The retool has been done as part of the company’s update known as ‘Hummingbird’.


The ‘Hummingbird’ has been steadily rolled out in the past couple of months, but Google did not reveal any modifications. However, these changes are expected to have a major impact on traffic to websites. The ‘Hummingbird’ marks the biggest change made by the search engine since the time it altered the way websites were indexed three years ago, which was part of the company’s previous redesign, known as ‘Caffeine’.

Amit Singhal, Google’s vice president said that the redesign has effect on 90% of the search requests that the company receives in total. The search engine announced the existence of the new search formula on September 26, 2013, at an event held at Menlo Park garage. This is the place where the company was started 15 years ago by the CEO Larry Page and the co-founder, Sergey Brin.

Singhal said that the primary goal for introducing the ‘Hummingbird’ was to allow the search engine to better understand concepts that users are looking for, instead of just words.

Photo Credits: AZcentral