Search engine giant Google is trying its best to increase YouTube usage among Indian consumers. With this is mind, the US-based company is discussing the possibility to cooperate with direct-to-home (DTH) cable providers in order to bring the service to TV screens in India.


Francisco Varela, the global director of platform partnerships during his first trip to India said that the country was one of the fastest-growing markets of YouTube and that talks are currently under way to increase the video service's usage even further. When it comes to strategy, the video streaming site is an important part of the revenues of Google and has surpassed $50 billion in 2012.

Reports say that more than 6 billion hours of videos are watched every month on YouTube and about 100 hours of video are uploaded every minute to the service. Varela said, “When we talk to direct-to-home providers or television makers or device makers, it's so that you can watch YouTube on every screen you have, in a fully scalable way”.

However, the global director refused to reveal details of the DTH providers whom they are in talks with, but said that they are working on for a tie-up in the near future. Every month, YouTube receives 55 million unique users from India.

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