Jaguar Land Rover (JLR), which is owned by Tata Motors said that it is getting ready to open a new manufacturing plant which will be located in Brazil. The company revealed that it will have to put in an investment of about 240 million pounds for the plant by 2020.
An agreement has been reached between the British luxury car maker and the authorities in Brazil, which will lead to a plant being built in Brazil in the state of Rio de Janeiro. Initially, the upcoming plant will be employing 400 people and will create additional jobs in the supply chain, which has a goal of an annual production capacity of 24,000 vehicles.
Dr Ralf Speth, the JLR CEO said, “This new programme will enable us to bring exciting new vehicles to them, with outstanding British design and engineering, creating a world-class Jaguar Land Rover facility incorporating leading premium manufacturing technologies”. Speth went on to say that Brazil and the surrounding regions are very important as customers have an increasing demand for highly capable premium cars.
The UK-based auto giant has had its presence in the Brazilian market over two decades and also has a national sales company in Sao Paulo, which employs almost 100 people. At the moment, there are about 35 dealers across Brazil, with further expansion planned in 2014.
Photo Credits: Live Mint