South Korean electronics manufacturing giant Samsung announced on February 17, 2014 that it has launched a simpler version of its popular Galaxy phone. The company said that the new handset will be targeting elderly users.
Samsung launched its Galaxy Core Advance, which is powered by Android Jelly Bean and features an ‘easy mode’ system with simpler menus and bigger images, as well as three buttons on the lower part of the device’s display. The phone’s design is making it more comfortable for older users who usually use 2G phones with keypad.
The company said, “The Galaxy Core Advance is suitable for users who are using smartphones for the first time”. Samsung went on to say that the new phone will make the lives of those who are used to keyboards smarter. The new and simpler Galaxy device has other features, which are made specifically for elderly users. Some of the features of the phone include an optical scan function which converts printed documents into audio files.
The phone will be offered in deep blue and pearl white colors. The company – along with the Galaxy S series – has been rolling out more affordable versions of the Galaxy, including the Galaxy Grand and the Galaxy Pop in order to attract a wider range of customers, at home and all over the world.
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