The sales of tablets across the globe has reached 195.4 million units in 2013. The latest figure is a 68 percent increase, compared to the sales in 2012. A report that was released by Gartner said that Android managed to capture 62 percent of the international tablet market.
The research director at Gartner, Roberta Cozza said, “In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications”. Cozza went on to say that as the Android tablet market is becoming very commoditized in 2014, it will be important for vendors to pay attention to device experience, as well as meaningful technology and ecosystem value.
The report also stated that the sales of iOS tablets increased during the fourth quarter of 2013, however, the total share decreased to 36 percent in 2013. The sales of tablets increased in 2013 due to low-end smaller screen tablets and those buyers who purchased their devices for the first time, which pushed Android to the number one spot with 62 percent of the market.
Meanwhile, the share of Apple’s iOS declined 16.8 percent points, as the market demand was increased due to improved quality of smaller low-cost tablets from the branded vendors. Analysts at Gartner said that the emerging markets recorded a growth of 145 percent in 2013.
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