It has been reported that Malaysia experienced a major setback when it comes to revenue following the disappearance of Malaysia Airlines flight MH370. The impact on ad revenue in the country has been massive, despite receiving plenty of attention by the mass media all over the world. The missing flight was carrying 227 passengers, as well as 12 crew members and left the Kuala Lumpur International Airport at 12:41 am on March 8, 2014 and disappeared from the radar in a couple of hours following takeoff.
The plane was supposed to land in Beijing at 6:30 am on the same day. Following the incident, ads were either cut or reduced in the country and campaigns were being pulled out or halted. One of the sourced from local Chinese daily said, “Almost all airline advertisers put their ads on hold, including MAS, Firefly, Singapore Airlines, AirAsia and Malindo. Most of them resumed their ads after a week, except for MAS”.
The source went on to say that some kept the frequency of advertising following the postponement, but some opted to reduce the ads. For example, Malaysian Facebook page of McDonald’s issued a statement in which it said that McDonald’s Malaysia has decided to postpone the campaign following developments surrounding Fligh MH370.
The fast-food giant also said that promotions will continue as planned in other countries across Asia Pacific.
Photo Credits: Financial Express