Singapore makes short film to increase tourism.
In a bid to boost tourism, the Singapore Tourism board has released a micro movie which aims to attract tourists. The Singapore-Malaysia-Thailand route is a hotbed for tourists around this time of the year, however, ever since the disappearance of the MH370 which had 153 Chinese nationals aboard, tourist numbers have seen a marked slump.
The movie has been made in collaboration with the Chinese video site Youku and stars Taiwanese based actor Jimmy Lin and Chinese actress Tian Yuan. The 20 minute video has been titled as ‘Rediscovering Love’ and was premiered on July 10, 2014. Lin in the movie will be seen playing a heart broken photographer who retraces the itinerary of his ex-lover in Singapore.
The photographer visits places like the Singapore Flyer, The Intan, Gardens by Bay and a Peranakan museum in Joo Chiat. The movie has also showcased the local cuisines like the chilli crab to show the Singapore market as a stand-alone destination. The arrivals in Singapore in April 2014, came doen by 45 % compared to the same period in 2013.
Malaysian Airline’s MH 370 disappeared on March 8, 2014 when it took off from Kuala Lumpur towards Beijing. The disappearance of the flight has been the major factor in the drop and has dampened the market spirits.
Singapore Tourism Board’s Greater China Regional Director also cited the political instability in Thailand as contributing factor, “The recent political turmoil in Thailand and a tourism law implemented by China in October last year to curb unfair competition have also dampened the market.”
Photo Credits: Straitstimes