Google’s smartphone-for-the-masses to enter the Indian market with a bang.

US based tech giant Google is now ready to push its Android One smartphone project in the Indian market. Sources familiar with Google’s plan revealed that the company is looking to spend an approximate of Rs. 100 crores with its partners on advertising and marketing for the smartphone which will be priced at $100.

Android ONe

Media reports claim that the smartphone-for-the-masses project is expected to be launched in October in India . This is also the time Google Senior Vice President Sundar Pichai is expected to visit the country. On the other hand, a representative from Google said that it will not share any more details than what has already been revealed at the Google I/O developer conference in June 2014.

Santosh Desai, the MD and CEO of Futurebrands India Ltd said, “The smartphone market has become so competitive that you can’t sneak into it. You need to enter with a splash.” The upcoming Android One smartphone is expected to be a big bet for Google in the ever increasing smartphone market and is expected to reach about 5 million people across the globe.

The smartphone will be created and sold by Indian indigenous companies like Karbonn, Micromax and Spice.

Photo Credits: Mobigyaan


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