Singapore airline marketing deal Tourism Australia

Tourism Australia and Singapore Airlines to fund tourism campaigns and promotions across seven countries.

Singapore Airlines (SIA) and Tourism Australia announced a three-year marketing deal for A$12 million on November 10, 2014. Through this agreement, both parties will pour finances into tourism campaigns and promotions in seven countries, namely, Singapore, Malaysia, Indonesia, India, the UK, Germany and China.

Singapore airline marketing deal Tourism Australia

As per the deal, SIA is an exclusive airline partner for all Restaurant Australia campaigns in Singapore, India, Indonesia and Malaysia. The campaigns are designed to attract high-spending tourists to visit Australia to experience its variety of gourmet food and wines.

SIA would provide flights for 30 leading Asian food and wine influencers taking part in the campaign finale, which will be held as a gala dinner at the Museum of Old and New Art (MONA), located within the Moorilla winery on the Berriedale peninsula in Hobart, Tasmania, Australia.

It will also provide international flight service for Tourism Australia’s biannual Corroboree Europe trade event, taking place in Adelaide in April 2015.

Singapore is Australia’s fifth largest market for international tourists, which generated A$1.1 billion for of tourism expenditure last year. It is also the most well connected city to Australia.

The largest marketing deal Tourism Australia has is with Virgin Australia, which was elevated to $20 million in the last three years in October 2014, followed by a $14.3 million three-year deal with Emirates in October 2012. The organization has deals of similar nature with 21 international airlines.

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