AsiaBizz.com: Social networking site Facebook has launched a new lighter version of its mobile app for the Android platform in the Asian sub-continent. The new move has been taken by the social network to rope in the 2G population of India.
Product manager, Vijay Shankar at Facebook Lite said, “According to GSMA data, nearly 80 per cent of Indians are on 2G and hence we want to ease the Facebook interactive experience for them”. Shankar added that there is a demand for the product due to which they decided to research and develop before developing a separate app that will cater to the demand and also update as the time passes.
Facebook said that the new Lite version has been built for people to have a reliable Facebook experience when the bandwidth is at the minimum. There are many places where the networks can be slow and are not able to support the functionality that is found in Facebook for Android.
The new Lite App of Facebook is less than 1 MB and can be downloaded from PlayStore. The app makes use of the compression technology where most of the heavy fittings are done on Facebook’s servers. Facebook has more than 125 million users in the country due to which India has become the second biggest market for the social network.