Indian state owned telecom operator, BSNL has joined hands with DTH operator Tata Sky to offer video-on-demand service for its broadband users. Under the new partnership, the telecom giant will waive off the broadband rental for the first month and Tata Sky will be offering its VoD service for free for the first month.
The users of the service will be able to download content worth up to Rs. 500. Anupam Shrivastava, the BSNL CMD while talking to the reporters said, “We will implement this MoU to cover the entire nation within next six months…VoD has been gaining prominence and this partnership will help both the partners tap into the market better”.
The state owned telecom giant has about two crores broadband users in the country. On the other hand Tata Sky has about 11 million user base and will approach potential subscribers across the country for the new service.
Tata Sky and BSNL said that after they get the consent from the subscribers, the BSNL team will set up the broadband and Tata Sky will offer the VoD service. The DTH service already has a library of 4,000 titles. Tata Sky recently said that it will launch internet browsing application on its platform that will allow the users to use the apps selected by them through its existing set-top boxes.
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