Popular luxury car making giant Mercedes is now aiming for a profitable growth with the models assembled in India. So as to catch up to the lost market in India, Mercedes Benz is now planning to assemble its cars like the GL Class, B Class and the A-Class in the upcoming years.
With the assembly of the cars in the country, it will allow the German car manufacturer to price the cars more competitively. The import duty of the cars as completely built in unit (CBU) is a hefty 110%, while the ones which are assembled in India have a much lower import duty of up to just 30%.
Mercedes Benz already assembles its range of the premium luxury sedans which include the C,E and S Class at its facility located at Chakan in Pune, in the state of Maharashtra. In the next few years the company aims to add a few more models to its CKD range.
Mercedes Benz has lined up an array of cars which will be assembled in India which conclude, the super sized SUV, the GL, the B Class, and the A Class. Peter Honegg, the MD and CEO of Mercedes Benz India said, “We are going to change the rules of the game in the next three years with our CKD lines”. Mercedes on May 16, 2012 launched the third generation of the ML Class with AMG styling for Rs. 66 lakh.
