The upscale infiniti brand of Nissan, unveiled its new global headquarters in Hong Kong on May 22, 2012. With the opening of the new headquarters the Japan based automaker aims to use the southern Chinese financial centre to grab a bigger share in the top car market.
At the ribbon cutting ceremony, Nissan President and CEO Carlos Ghosn were seen looking on the Chinese lion dancers. Infiniti has become the first car maker to base itself in Hong Kong. Hong Kong is better known for its banking prowess and stock market.
Ghosn said that the company decided to move to the high end division to Hong Kong so that the staff could better observe the city’s luxury goods market. In the recent years, many of the foreign brands have flocked to the city for wealthy Chinese shoppers.
Infiniti has now a target to achieve a market share of 10% of the luxury car market, from the 3 percent now. Ghosn also brushed off that the Chinese economy is slowing down and insisted that the world’s biggest car market is still expanding. Infiniti will now join the rivals like Mercedes Benz and Cadillac, who are also aiming towards the wealthy Chinese population.
