After the growing popularity of touch screen phones, Titan’s Sonata has announced the launch of the first ever touch screen wrist watches. With the launch of the touch screen watches the it has spared of the physical buttons on the digital watch.

On the screen there are three touch zones which allows the users to control the watch. The touch screen watch has water resistance of up to 10ATM and also has some features like light, stop watch, day-date and multiple time display.

The device is available in three colours. The new touch screen watches are a part of the Sonata Super Fibre Ocean series and is available in the Indian market at the introductory price of Rs. 1,499.

Bhaskar Bhatt the managing director of Titan Industries while commenting on the launch said, “Sonata strongly believes this revolutionary product will script a new direction in the watch category by making this remarkable technology, earlier considered to be exclusive to high end watches, within the reach of the Indian consumer. This will change the way consumers interact with watches forever. To give this revolutionary product a boost, the company is launching this watch as part of Sonata’s biggest campaign for the year, featuring the Sonata Super Fibre Ocean Series of watches.” The watches are now available on any of the 8,000 outlets across the country.