Indian auto giant Tata started delivering its cheapest car known as the Nano from July 2009 and since then the total sales of the vehicle has crossed 229,157 units. However, in recent times the company has faced a drastic plunge in the sales of the car, which stands at just 4,516 units in the first three months of 2013.
In order to improve its car sales, the company is all set to launch its new variants of the Nano, namely the 800cc petrol, 800cc diesel and CNG-based versions. However, the new variants will not come at a cheap price and prospective buyers will have to shell out some extra money to purchase the vehicles. The new cars are expected to be priced at a range which will allow the company to compete with other products in the market like Maruti Suzuki’s Alto 800.
The automobile company has a manufacturing unit at Sanand, which has the capacity to manufacture around 250,000 units per year, but due to low demand, the production has come down to just 10%. Numerous Nanos are lying parked at the Sanand plant and a faulty marketing strategy is responsible for the stagnation.
Nano was promoted as a car for people who could easily upgrade from a two-wheeler to a four wheeler, but two-wheeler owners did not want to upgrade as Nano is considered to be a car which does not serve the purpose of an all-round family vehicle.
