Chinese multinational company Lenovo Group is planning to sell 1 million smart TV sets in the country in 2014. The decision was made following the release of the much-awaited second-generation flagship product on March 27, 2014.
The company’s new TV is called the S9 and features the fastest data-processing speed on the market. Following its launch in June 2013, the device was the talk of the town when the company unveiled the hybrid television products which are developed in cooperation with the Japan-based electronics maker Sharp Co. The head of the smart TV unit at Lenovo China, David Ren said, “We hold high sales expectations for S9 and other smart TV products”.
Smart TVs have an open-source platform, video on-demand and more exciting interactive features like online gaming and web browsing. Lenovo said that more than half of the company’s devices will be sold at brick-and-mortar stores, in addition to online sales, which will contribute the rest. The senior vice-president of Lenovo, Chen Xudong earlier said that the company is planning to sell 1 million TVs through major retail sites from 2013 until 2015.
At present, Lenovo heavily relies on its smartphones in order to make its presence prominent in the consumer electronics market and is also gaining a good market share in the tablet market.
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