Indian climate is facing a delayed summer and under such conditions some of the leading air-conditioner manufacturers – including Carrier, Panasonic, LG, Voltas and Videocon – are expecting good sales figures during summer 2014. These companies will be attracting potential customers with the help of fresh models and new technologies, as well as a good traction from non-metro cities and towns in the nation.
In order to hard-sell their products, the manufacturers are thinking of innovations, like air conditioners which feature anti-mosquito technology, as well as products which consume less power and are environment-friendly. The managing director of Panasonic India, Manish Sharma said, “Despite a delay in the arrival of summers, we are expecting good sales this year. We believe that demand will pick up once temperature levels start rising… We are expecting an increase of 20 per cent in our sales over our sales last year”.
The majority of consumers are avoiding unnecessary expenses. On the other hand, there is also a group of consumers who are not affected by the inflation and they are looking to buy high-end products in the market. Panasonic is aiming towards those customers who are looking for the high-end products.
Meanwhile, Saurabh Baisakhia, the LG India business head, air conditioners said that they will continue to focus on strong technology leadership in the AC segment with a suggested turnover of Rs. 2,500 crore and a 28 percent market share.
Photo Credits: Live Mint
