Mozilla to launch new smartphone worth $25 in India.
Software community Mozilla, which is known for its web browser Firefox, has announced that it is all set to roll out its low-cost smartphones for the lucrative Indian market in the next few months.
The chief operating officer of the firm while talking to the reporters said that the phones will be manufactured by two Indian companies and will retail for $25.
The smartphones will run on Mozilla’s HTML based mobile operating system – Firefox OS. Mozilla already has a market for the phones in Latin America and Europe.
At present the handsets are sold for a retail price of £59 through eBay in the UK and $69.99 in the US market.
The recent announcement has come as the company is making attempts to enter potentially untapped smartphone markets in the world. Though, India has a huge smartphone market with giants such as Samsung, Sony and Micromax vying for more customers, it still remains a price sensitive country. Thus opening up many avenues for the new Firefox phone priced at a humble $25.
The browser company is at present working with ZTE and Alcatel and has partnered with two Indian based low-cost handset manufacturers – Spice and Intex – who will be developing the new low-cost handsets.
Sanjay Kumar Kalirona, the head of the mobile business of Intex said that the platform will give the company an edge in upgrading the buyers from feature phones to smartphones and making it affordable to the mass market.
Photo Credits: WP
