Microsoft all set to permanently stop its Android powered Nokia X series.
US based software giant Microsoft is likely to stop the production of its Android powered Nokia X smartphones. The Nokia X models will now become a part of the Lumia range and will run on the usual Windows Phone operating system.
Meanwhile, the existing handsets will continue to be supported. The news has come after the software giant has announced to cut 18,000 jobs across its workforce in 2015.
The Nokia handset division was acquired by the company earlier in 2014. Nokia had unveiled the premiere range of its Android phones at the Mobile World Conference in Barcelona in February, 2014.
The handsets were priced at the lower end of the market spectrum, the launch of smartphones was described as a “perplexing strategic move” by Microsoft, who at that time had its mobile operating system.
Stephen Elop in an email to his employees said that Microsoft’s executive in charge of mobile devices had announced that Android handsets were being phase. “In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest-growing segments of the market, with Lumia.”
Ben Wood an analyst said that the phasing out of Android device was strategic decision and drive the Lumia price points to a much lower level.
The shift is likely to be made immediately, while continuing to sell and support the existing the Nokia X products. Microsoft has announced job cuts as a part of bring new changes in the working system.
Photo Credits: Celldekho
