BMW’s new ActiveHybrid 7 promises to be a one of a kind experience for auto enthusiasts.

German luxury auto company, BMW has launched its ActiveHybrid 7 for the Indian market. The vehicle was launched on July 23, 2014 and has been priced at Rs. 1.35 crores ex-showroom price. The new vehicle by BMW will be initially sold in only three cities of India, namely Delhi, Chennai and Mumbai.

BMW activehybrid7

The new ActiveHybrid 7 flawlessly amalgamates a highly efficient combustion engine with an energy saving electricity motor, to increase the vehicle’s efficiency rate.

The president of BMW India, Philipp von Sahr said, “Hybrid vehicles are milestones in a time of change toward low-emission driving. The ActiveHybrid 7 introduces a fundamentally new driving experience in the luxury segment that India has never seen before.”

The new Active Hybrid 7  will usher in a new experience into the country’s luxury auto market.

The president added that it is the perfect choice in terms of agility and performance of the BMW 7 Series in a hybrid vehicle, without having the need to sacrifice in terms of space and comfort.

The new ActiveHybrid has an electric motor and a petrol engine which is supported by a lithium –ion high performance battery and is coordinated by an intelligent hybrid system.

The driver will have the independence to choose between different driving modes to suit driving conditions.

Photo Credits: Livemint