Asia Bizz: Tata Land Rover and Jaguar have commenced talks with Great Wall Motor of China to move ahead for a future tie-up. The top officials of Tata Land Rover have arrived in the country to have talks with the largest automotive company in China which manufactures SUV’s. As the company has already specialized in manufacturing SUV’s, Land Rover shall have no issues in bringing up its plant in China.
Today Tata Land Rover is one of the few automotive companies who do not have a manufacturing or assembly plant in China. Other foreign car companies are doing quite well in the country, so Land Rover too is quite interested to step into the Chinese market.
According to a Chinese newspaper, Land Rover has been in talks with the government of China since last year and it was in the month of February itself the company directly entered into talks with Great Wall Motors. If Tata Land Rover begins to manufacture vehicles in China, then the cars shall cost less and will attract more Chinese customers.
