Asia Bizz: Popular Indian mobile operator Idea Cellular had commenced the 3G services in Thiruvananthapuram and Nedumangad in the state of Kerala, India. Meanwhile the towns of Kollam, Kochi, Kozhikode, Palakkad, Kannur, Malapuram, Alappuzha and Pathanamthitta are already availing the 3G facility.

The 3G service was inaugurated in the state capital by the District Collector Dinesh Arora by making a video conference call to the president of IMA Kochi, Dr. Sachidananda Kamath. According to a press note released by Idea, the company had added more than 2 Lakh 3G subscribers in the state of Kerala.

Ramakrishna B, the COO of Kerala Idea Cellular, had said that after the launch of the 3G in these two cities, the Idea subscribers would get an opportunity to experience high quality data services through video conferencing, Mobile TV, Idea Mall Application store, high speed internet browsing and video on demand at affordable rates.

Idea Cellular now covers more than 400 towns in India and is slowly progressing towards a rate of 10 towns per day in order to cover at least 750 towns by mid 2011 and at least 4,000 town by March 2012. Idea Cellular had provided mobile services in the state of Andhra Pradesh in the year 2000, after which the company had extended its services to Maharashtra and Gujarat.