Asia Bizz: Looking at the potential of the rural market in India, South Korean auto manufacturer Hyundai motors is all set to introduce a low-cost car segment. Hyundai will reportedly be revealing some of its cheapest cars in the country, especially for the Indian rural customers, in the month of November 2011.
In order to encourage this, the company is already working on making its first strong base in the rural areas by introducing 300 countryside sales outlets. In the month of May, Hyundai Motors had announced that it would introduce its small car in the last quarter of this year.
Hyundai had also said that the small car will be priced below three lakh rupees. Hyundai’s upcoming small car is expected to give competition to leading car manufacturer Maruti’s Alto. A new codename has been given to the Hyundai’s small car, HA.
Apart from the 325 dealerships located in the urban areas, the company aims to increase the number of outlets to 1000. Arvind Saxena, the director-marketing and sales of Hyundai Motor India said that the company has already placed 700 rural sales outlets and has planned to have 300 more outlets in the upcoming months. After the success in the urban market, Hyundai is now aiming to boost it sales in the rural market as well.
