Indian auto giant, Maruti Suzuki has received a massive response after launching its Maruti Suzuki Ertiga in the Indian market on April 12, 2012. The company is now planning to launch the vehicle in the Indonesian market.
Maruti Suzuki received a whopping 12,000 bookings within the first week of its launch. The number of bookings of the new MPV is increasing with every passing day.
After the Indian market the company now aims to launch the vehicle in the market of Indonesia while the other European and the Australian market might have to wait. The fact is, MPVs in Indonesia are like what small cars are in India.
Due to this it covers about 60% of the total car sales in the country. Till now Suzuki did not have a presence in this booming segment in Indonesia so is now planning something big with the new Ertiga. The new vehicle will be sold through Suzuki Indomobil Motor (SIM), who will have a target of a sake of more than 50,000 units of the Ertiga in the first year itself. Moreover, so as to keep the cost of the vehicle competitive, the vehicles will not be imported in India and will be locally produced by SIM in Indonesia.
