Auto major Ford India is now looking forward to penetrate deeper in the lucrative Indian market. The company on July 16, 2012 launched a new sedan variant ‘Titanium’ of its entry level sedan ‘Fiesta Classic’.
The new sedan has been priced at Rs. 6.86 to 7.82 lakh ex – showroom price New Delhi. The best part is that the vehicle is available in petrol as well as diesel variants and comes loaded with some of the high tech features like Bluetooth, speed sensing volume controls, drive away locks, beige interiors, alloy wheels and more.
The news is that the price of the top end model has been slashed by Rs. 70,000. Michael Boneham, the president and managing director of Ford India said, “By bringing in Bluetooth telephony in this segment and integrating eight other outstanding features, we have delivered on our promise to democratize technology and add unmatched value to a reliable, fun-to-drive Ford Classic”.
The new Classic will be competing in the market against the Maruti Suzuki Swift Dzire and the Toyota Etios. The vehicle has been positioned in the segment which sees a sales of close to 6,000 units per month. Anurag Mehrotra, the vice president of marketing said that the enw Classic is good for the Figo customers who want to have an upgrade.
