On June 12, 2013, Honda Motors India launched its new Activa-I for the Indian market. The vehicle has been priced at Rs. 44,200 (ex-showroom price Delhi), due to which it has become the most affordable model in its segment. The new scooter is gearless and is powered by a 110 cc engine.
The new Activa-I will available for purchase on the market by the end of June 2013. Honda has positioned its latest scooter as a personal compact scooter. Keita Muramatsu, HMSI president and CEO, while commenting on the launch of the company’s new model, said, “As a leader in the automatic scooters segment, Honda’s entry into the personal compact segment with ACTIVA-I is its next strategic step towards reinforcing its market leadership.”
At the moment, the company has three more gearless scooters, such as the Dio, Aviator and Activa, which are all powered by the 110 cc engines and are priced between Rs. 44,718 and Rs. 53,547 (ex-showroom price Delhi).
Meanwhile, Japanese-based company is working on a model to be offered exclusively for the Indian market and this could happen within a year. The launch of the new vehicle will be part of the company’s attempt to strengthen its position in the Indian market.
