South Korean electronics giant LG had earlier launched its Optimus Vu in Korea and Japan. The company is now all set to launch the smartphone in the other global markets like Europe, Asia, Middle East Africa and Latin America starting in the month of September, 2012.

The new Optimus Vu features a 5 inch 4:3 ration display. The new device is said to blur the line between the smartphone and a tablet. The new smartphone runs on the Android 4.0 Ice Cream Sandwich.

The device will also come with an updated version of QuickMemo and Notebook. The Vu was launched in the Korean market in the month of March and has since its launch sold 500,000 units of the device.

Dr. Jong seok Park, the president and CEO of G Electronics Mobile Communications Company said, “The different form factor makes Optimus Vu unique even in the 5-inch smartphone category which we expect will catch on once they become more widely available”. The smartphone is powered by NVIDIA Tegra 3 mobile processor, the super Plus quad core with mega pixel rear camera and 1.3 mega pixel front camera. In terms of memory it can be expandable up to 32 GB and offers a good balance of performance and power requirements.