US-based software giant Microsoft revealed two latest versions of the Surface tablet on September 23, 2013. The company is launching the new devices in an attempt to renew its mobile computing efforts, as the product’s release one year ago did not manage to impress potential users.
During a launch event in New York, the company stated that the Surface 2 and Surface 2 Pro feature substantial updates, which include improvements to processing power, as well as battery life. The company’s vice president, Panos Panay explained that the updates represent the revamp that they need, as he presented the two latest tablets to reporters.
The recent launch is the second attempt of Microsoft to get an advantage in the demanding tablet market. The Surface tab had its debut in 2012, but did not manage to make its spot in the market, which is dominated by Apple’s iPad, as well as different other devices which use Google Android operating system. The device – which comes with an optional keyboard and kickstand – will be marketed by Microsoft as a substitute for a tablet, with the majority of the functionality of a personal laptop computer.
Analysts said that the device is yet to get more than a two percent share of the global market. The Surface 2 will be priced from $449, while the Surface 2 Pro will be priced from $899 for the US consumers.
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